Behavioural Analytics is the process of tracking user actions to make your products better and gain more customers. With behavioural analytics, you can inform and define your future product road map, guided by the data to make the correct iterations to your product. This ensures that you provide a service grounded in customer insights and analysis rather than gut instincts. By harnessing behavioural analytics data, you'll know you are building a product that your users need and will engage with successfully - no more guessing.