Google Analytics, email marketing, site optimization, landing pages, and call-to-actions buttons – these are among the most important elements of eCommerce marketing strategies employed by online businesses these days. You might be using them as well.

With so much focus on these online marketing activities to drive eCommerce sales, it's easy to forget how powerful offline interactions with customers can still be. If your target audience spends a lot of time every day browsing the net, it doesn't mean that online is the only way to reach them.

In fact, disregarding offline marketing could be a bad idea after all, according to eMarketer. The 2018 data gathered by this reputable online source suggests that 48 percent of U.S. internet users still prefer to research a product in-store. Of them, 42 percent purchase in-store as well.