From Data to Insight: How to Layer Quant, Qual & Heatmaps for Stronger Test Hypotheses [Hint: Use Triangulation]
Associated with
Sneh Ratna Choudhary Sneh Ratna Choudhary
Posted May 3, 2024 28 min read
From Data to Insight: How to Layer Quant, Qual & Heatmaps for Stronger Test Hypotheses [Hint: Use Triangulation]

Discover how merging analytics data, user research like surveys/reviews, and visual heatmaps allows you to synthesize richer, more informed hypotheses.

More Ways to Read:
📓 Original Deep Dive The full article for those who want to immerse themselves
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock