Associated with
Nicole Malczan
Posted Aug 2, 2023
•
12 min read
eCommerce Email A/B Testing Basics For Beginners
eCommerce email a/b testing refers to sending out two different versions of the same email to two different but small audiences. This helps understand which version gets better engagement, like better open rates or clickthrough rates.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Engagebay Inc
Featured by Salesforce
