Associated with
Shuang Esther Shan
Katie Welch
3 min read
Rare Beauty's Marketing Strategies for Being an Inclusive and Viral Brand
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In this episode of Shopify Masters, you'll get a behind the scenes look at Rare Beauty, the cosmetics brand founded by Selena Gomez. Chief Marketing Officer Katie Welch shares her marketing strategies: her approach to brand storytelling, how they've built an inclusive community on and offline advocating for mental health, as well as future plans for Rare Beauty.
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