Associated with
Duane Forrester
Posted Mar 24, 2020
•
5 min read
Delivering Important Information in a Moment of Crisis: How Will Your Brand Respond?
It's hard to be prepared for moments like the one we are facing right now. Fear about the spread of the COVID-19 coronavirus is abundant, and the actions of individuals and businesses in response to that fear have ranged from nonchalant and dismissive, to all-out panic - which has led to the spread of disinformation. Acting quickly, thoughtfully, and in a well-informed manner has never been more important.
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