Today, the influence of athletes extends well beyond the confines of the sports arena. These women have captured the hearts of millions of fans around the globe. As brands navigate the evolving landscape of influencer marketing, these athletes stand out as the most followed female athletes on Instagram. From active competitors to retired legends, these 15 women showcase the power of perseverance, passion, and excellence in the world of athletics. Join us as we take a look at the most followed female athletes on Instagram and dive into the strategies they employ to engage with their audience.