Authenticity is key to good brand building. In the age of the ad blocker, consumers increasingly trust what other shoppers are saying over corporate brand messages. That's why brands need to leverage the power of community. Today, your brand story is told by your diverse community members, who have honest opinions to share and unique perspectives around your brand.

Building a strong community is important for a few reasons. It can help your brand gain valuable insights from customers about how to improve your product and services. It can also boost customer loyalty, as they continuously engage with your brand. But perhaps most importantly, building a strong community means spreading advocacy, as customers start singing your brand's praises outside of virtual walls.

Today, we'll discuss six ways to effectively build a strong community of advocates.