Customer acquisition is, no doubt, a costly affair. In fact, it costs 5 times more to attract a new customer than to retain an existing one. But, the worst part is when you have to watch your precious and expensive new visitors abandon your website for some unknown reasons.

You are not alone! Most of the small business owners today are extremely frustrated with abandoning visitors. But the good news is that you can reduce the website abandonment rate significantly by adopting a few tactics and strategies - exactly what we are going to talk about today.