Associated with
Posted Sep 11, 2023
•
5 min read
The Switch to GA4: What You Need to Know About How Engagement Tracking Has Changed
Google rolled out a new version called Google Analytics 4 (GA 4) a couple of years ago and finally started to cease sending data to Universal Analytics (UA GA) in the summer of 2023, forcing users to rely on GA 4 for any new site or app data. This new Google Analytics has changed a lot in the way it measures website activity.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice by AudiencePlus, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
TrustRadius
Featured by TrustRadius
