Funnel Lab Fridays: Unleashing the Power of Marketing Decision Engines in B2B
Associated with
Eric Westerkamp Eric Westerkamp
Misha Salkinder Misha Salkinder
Doug Bell Doug Bell
Posted Dec 9, 2024 6 min read
Funnel Lab Fridays: Unleashing the Power of Marketing Decision Engines in B2B

In this episode of Funnel Lab Fridays, host Eric Westerkamp, CEO at CaliberMind, welcomes Doug Bell, CMO, and Misha Salkinder, Director of Customer Data Strategy. We're discussing the concept of Marketing Decision Engines (MDEs) and how they can supercharge B2B multi-channel models.