Posted Jan 4, 2024
•
4 min read
How product managers should be using personas
Distinguishing between users and buyers is pivotal. Users focus on product functionality, while buyers emphasize business value and cost. Managers, analysts, and designers typically fall into the user category, activating the product.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Product-Led Alliance
Community
Podcast Episode
Featured by Tofu
