In her membership, she offers a mix of pre-recorded and live content. She also hosts a private community via Facebook-and this is where she goes live every week to teach the course material. "Some people don't learn just by logging in and watching videos," Smith explains. "They want to see a live class and ask questions. This helps keep people engaged."

Within the membership, she's continually adding new classes; since the crafting industry is always changing, adding new educational content to the dashboard keeps people interested. "As long as you give people value, they'll stay inside of your membership," she says.

When she first started this program, her goal was to make at least $300,000 per month. To do so, she charges $159 USD per month. "Now, I don't really care to try to get more people inside of the program. My goal is to make sure that I'm providing as much value as I can to the people that are currently in there. I want people to say that because they joined my program, they're now successful in their businesses."