Events have never been more important to the world of marketing and business. In fact, 80% of marketers believe events are critical to their company's success, and 65% of attendees say live events have helped them gain a better understanding of a product or service.

Those stats certainly make a case for making events a part of your marketing strategy, but where do you begin? At first, you may be wondering what events are genuinely worth your time and investment, and which ones will help you drive the most leads and sales. Whether you're a B2B or B2C organization, check out the top events you should consider organizing, and learn how they may benefit your business.