Associated with
Tina Donati
43 min read
Is there still a playbook for DTC success? Eric Bandholz on how Beardbrand is weathering the storm
Two steps forward, one step back. That's how eCommerce founders are feeling after what's been considered a "belt-tightening year" by many.Despite a successful 2019 through 2021 for eCommerce, we're now in a DTC downturn where investments are drying up, stock is dropping rapidly, and layoffs seem to be happening every day.
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