This is a replay of my April 6, 2020 episode with Ali Schwanke CEO/Founder at Simple Strat Sponsor The Jason Cavness experience is sponsored by CavnessHR. CavnessHR focus on your business, we've got to HR! CavnessHR delivers HR to companies with 49 or fewer people across the US. Did you know that small business loses an estimated $27 billion per year because of bad HR. This comes out to an estimated $10,000 per small business employee per year. Do you know that small business owners are spending an average of 25% of the time on HR. Time that would be better spent taking care of their employees, their customers and building a their business. Here at CavneessHR we want to say small business owners time and money. Sign up at www.CavnessHR.com or you can email me at [email protected] to learn more. We talk about the following Her two companies Simple Strat and BrandPlan How she hired her first person. Why people buy from people they trust Why is HR important Ali's Bio Ali Schwanke is the CEO and Chief Marketing Strategist of Simple Strat, a content marketing agency that helps B2B and SaaS companies break through the noise and get better results from their content marketing programs. She has 15+ years of experience in marketing, and as an entrepreneur -- Ali says she's had her fair share of HR wins and challenges! Learn how she puts strategy first, whether that's recruiting new employees or generating results for clients, PLUS best practices for your content to stand out from the competition. Ali's Social Media ● Website: https://simplestrat.com/ ● Free marketing resources: https://hubs.ly/H0nCQlp0 ● LinkedIn: https://www.linkedin.com/in/alischwanke ● Twitter: https://twitter.com/alischwanke ● Instagram: https://www.instagram.com/simplestrat/ ● YouTube: https://www.youtube.com/hubspothacks Ali's Advice I'd say advice for marketing right now. If you're listening to this right now, in our current situation, one of the best things you can do is revisit what your marketing calendar looks like for the next year. I think people right now are hoping this is a short term thing. Which hopefully it is, but it's certainly going to impact how we communicate with people long term. So I think people's inboxes are still going to be overflowing. I think we're still gonna be inundated with content as we move forward out of this. So pare down what you're doing to the most essential value and the unique value you that can drive for your customers and then make sure that you have a way to track that. That's your analytics conversation to make sure that you're seeing what's coming from your efforts.