As Makeup Sales Decline, e.l.f. Cosmetics Thrives on Inclusivity
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Matthew Jaffe Matthew Jaffe
Posted Jul 1, 2020 10 min read
As Makeup Sales Decline, e.l.f. Cosmetics Thrives on Inclusivity

To adapt to shifts in consumer behavior, e.l.f. Cosmetics doubles down on its ecommerce and digital transformation efforts to stay engaged with its base.

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