On today's episode of Brand Builders, Attentive's Brooke Burdge chats with Michael Engert, Co-founder and President of beauty brand, Very Good Light. As the former CMO of Cynthia Rowley and Head of Direct to Consumer at Supergoop, this isn't Michael's first rodeo. He shares everything from why brand affinity starts with a quality product, how they leverage content to feed awareness, and so much more.