Does Santa Have Enough Hustle?
Associated with
Ellis Friedman Ellis Friedman
6 min read
Does Santa Have Enough Hustle?

Santa may be one of the most mythical entrepreneurs of all time: a classic bootstrapping do-it-yourself-er who moved his labor overseas (elves are presumably cheaper labor) and turned his mission into a global brand. He only produces what the "good" segment of his target audience tells him he wants, and he cuts down on manual labor and carbon footprints by utilizing quadrupeds for transportation. The North Pole is the Silicon Valley of itself.

But every entrepreneur and entrepreneurial wannabe knows that the number one thing that counts is hustle. How hard and long are you working? It's unclear how many years Santa has been in business, but given what we know of the North Pole tycoon, can we admire his hustle, or do we need to downgrade him from "entrepreneur" to "ambitious part-timer"? Let's investigate.

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