What is Sales Enablement?
Sales Enablement is nothing but dynamically enabling proactive methodologies using adaptive tools to collaboratively drive sales and productize holistic content.
No, that was not the spell from Mary Poppins. It definitely was NOT the definition of Sales Enablement, either.
Sales Enablement is nothing but equipping your sales team with enough (right) tools to ensure the unhinged flow of the entire sales process. And, of course, to make them feel like Batman.