Picture this: you lawfully send an email campaign; you come back to measure its performance; you look at the available metrics...and you find that certain subscribers have opted-out (unsubscribed).

Does unsubscribes psychologically affect you (ever so slightly)? If yes, you're definitely not alone.

However, is it a major problem? Not really!

Email opt-outs doesn't (majorly) affect your bottom line. If anything, it helps you create relevant content for a relatively healthy mailing list. We believe this so much that we pieced an article on why an email-opt out isn't always bad for your brand.