Associated with
Sophie Gil
Posted Jun 28, 2023
•
12 min read
What I've Learned Running 25 A/B Tests on Ads for Buffer
Over the past two years, Buffer's Senior Growth Marketing Manager, Sophie, has run 25 A/B tests in Google Adwords. In this article, she shares her strategic approach to conducting successful marketing experiments, how to come up with new experiment ideas, and the lessons she's learned along the way.
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