Posted Apr 9, 2024 8 min read
Behind the Scenes: A Q&A with BrandonB on Reaching 48 Million+ Organic Views

In the dynamic world of digital marketing, hitting the viral jackpot and reaching audiences organically is the ultimate win. Connect Management Ltd's recent campaign in collaboration with renowned VFX artist BrandonB and Uber, showcased just this. Through a fusion of creativity, technological expertise, and strategic storytelling, the campaign soared beyond expectations, amassing over 42 million organic views. This creator spotlight dives into the collaboration, dissecting the strategies, creative elements, and impact that catapulted Uber's reach in the UK market.

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