Notable brands such as Apple, IBM, Disney, and Sony have pulled their advertising on X (Twitter) in the wake of recent controversial comments made by Elon Musk in addition to the discovery that their advertisements were apparently placed alongside flagrant, offensive content. Musk (and X) now refute the idea asserted by the nonprofit media outlet, Media Matters, that advertiser creatives were placed alongside controversial content. Sensor Tower data can be used to effectively determine the size of these advertisers on X (Twitter), the impact this advertiser exodus could have on the company, and where advertiser dollars could potentially flow.