Technology and insights critical for retailers to win this Black Friday
Technology and insights critical for retailers to win this Black Friday

Black Friday has emerged as one of the most important events in retail in Middle East and North Africa (MENA). It began as a two-day-only online event but runs over six weeks across online and offline formats (starts early November and runs through mid-December). We expect Black Friday 2021 to be even more significant than last year. Some predictions from Redseer research:

~80% of MENA consumers to buy during this Black Friday
$1 out of $5 in annual online sales to come from the Black Friday period
Online sales in MENA to cross $4bn during Black Friday
Categories such as skincare, casual fashion, and mobile phones to be most popular this year

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