Black Friday has emerged as one of the most important events in retail in Middle East and North Africa (MENA). It began as a two-day-only online event but runs over six weeks across online and offline formats (starts early November and runs through mid-December). We expect Black Friday 2021 to be even more significant than last year. Some predictions from Redseer research:

~80% of MENA consumers to buy during this Black Friday
$1 out of $5 in annual online sales to come from the Black Friday period
Online sales in MENA to cross $4bn during Black Friday
Categories such as skincare, casual fashion, and mobile phones to be most popular this year