Adding images to your landing pages is a great way to visually communicate your message, add a splash of color, and engage viewers in a completely new way. However, if you choose the wrong images, you can end up turning off your audience and driving prospective customers away.

Does the stock image you chose portray a happy family or look like a posed outtake from the "Stepford Wives"?

Or maybe the landing page for your startup product features stock business images of waxen-faced corporate workers who look like they're trapped in "The Wolf of Wall Street"?

Whether you need to develop your eye for what makes a great photo or learn how to align your images and messaging, here's a quick guide on how to choose great photos for your next project.