Still on the fence about SMS? Of 5,000 people interviewed for Attentive's State of Conversational Commerce in 2022 report, 63% have made a purchase through text message in the last 3 months. And 81% of consumers subscribe to text messages from at least 1 brand. So while a lot has changed in the last couple of years, 1 thing is very clear: More consumers than ever are interacting with brands via text messaging. And today, Kasey Hickey, Senior Director, Content Marketing at Attentive, is here to walk us through the learnings.