As a sales professional, your goal is to connect customers with solutions that not only meet their needs but also exceed their expectations. That's obviously easier said than done, and it assumes the product you are selling aligns perfectly with the market it's intended for. This alignment, known as product-market fit, is not just a. Here we'll uncover how product-market fit impacts every stage of the sales process - from prospecting to closing deals - and why this alignment is critical not just for short-term sales, but for long-term business growth and sustainability.