5 Ways Intent Data Can Enhance B2B Lead Generation in an Economic Downturn | Zymplify
5 min read
5 Ways Intent Data Can Enhance B2B Lead Generation in an Economic Downturn | Zymplify

No one could have predicted the impact of COVID-19, even a few weeks ago. The spread of Coronavirus has halted the global economy resulting in sales targets being revised down, marketing budgets being squeezed and forcing organisations to adjust to remote working.

With the US now overtaking China in the number of reported cases the economy could be on pause for quite some time. So as marketers how do we adjust and ensure that lead generation does not draw to a halt?

In these difficult times, many marketers are looking for innovative ways to drive demand with their buyers, keep pipelines full and sales teams busy whilst (more importantly) trying to ensure they keep themselves and their families safe.

In reality, B2B businesses are not closing down in their droves, they are leaning in and looking at how they can hit their sales targets, build upon their brand and ensure they come through this stronger than ever. So, how can intent data help drive demand in these challenging times? Here are our top 5 tips

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