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Posted Sep 9, 2021
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3 min read
Sweeps Campaigns Promote Station's New Show and Secure $70K
KYTV leverages two annual sweepstakes campaigns to promote their new daytime show and drive in recurring revenue
Case Study Highlights
Drove $70K in recurring revenue ($35K per campaign)
Reached underrepresented audience
Required expanded business hours to reflect increase of traffic
Collected 5,800+ email opt-ins for advertiser
Identified 1,000+ looking to remodel their kitchen
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