What is data, anyway? 4 types of crucial customer information your company may be ignoring
What is data, anyway? 4 types of crucial customer information your company may be ignoring

"What is data?" It might seem like an unusual question in an age where that word is constantly used in almost every conversation about improving a company's prospects in the cutthroat world of digital commerce, but it's certainly one worth asking-because like many business terms, its definition often depends on who's asking as much as who's answering.

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