It's not enough to create high-quality, educational content for your readers. In order to maximize content marketing ROI, your blog posts need to be visible on Google when ideal prospects search for answers and solutions.

You shouldn't create content just for search engines, likewise, you should never create content without search engine optimization in mind.

Here are ten ways to optimize your blog posts from top to bottom, so that your posts have the best chance to achieve their organic ranking potential.

1. Page title
2. Meta description
3. Image alt tags and image titles
4. Use headings
5. Use bullet and number lists
6. Include links to other posts on your site
7. Include relevant external links to third-party sites
8. Embed rich media when appropriate
9. Include author and contributing author info
10. Use structured data and schema