Consumers already holiday shopping to avoid the supply chain grinch
Consumers already holiday shopping to avoid the supply chain grinch

As if a pandemic weren't enough, a new Oracle Retail consumer research study that shoppers are worried that supply chain and delivery delays will wreak havoc on the holidays. In response, 52% of Americans have already started holiday shopping or plan to shop earlier than usual. Of the respondents, 20% plan to order more gifts in case some are delayed or canceled, with that number jumping to 44% for Millennials*. Others are taking an easier path, with 34% of people (especially Baby Boomers* at 58%) noting they will buy more gift cards this year.The survey polled 5,728 global consumers, including 512 in the United States, in September 2021. The Untold Insights survey asked consumers about their pandemic shopping habits and plans for holiday shopping

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