Associated with
Mary Shea
Lori Wizdo
Posted Nov 17, 2020
•
4 min read
In 2021, B2B Marketing And Sales Become More Human, Thanks To Tech
COVID-19 has changed B2B marketing and sales - perhaps forever. Savvy marketers and sellers will seize the moment and transform their approaches to become truly buyer-centric. On this week's What It Means, VP, Principal Analyst Lori Wizdo and Principal Analyst Mary Shea explain how the disruption of 2020 will shape 2021 and beyond.
Other content from
Forrester
Explore more in
Technology Research Services
Featured by Simple Strat
