CrowdRise, a crowdfunding platform that uses crowdsourcing to raise charitable donations, identified this space within their emails and quickly realized they could be taking better advantage of it. As a part of GoFundMe, Crowdrise has raised billions of dollars on their platforms and offers an unprecedented amount of social fundraising expertise. Trusted by some of the biggest nonprofits in the world, they felt compelled to pass their newfound knowledge of this simple yet effective outreach tactic on to their audience.