Posted May 15, 2025
From Volume to Value: Why Intent-Driven Content is the New Growth Strategy
In B2B demand generation, the obsession with volume has created bloated funnels filled with low-intent leads. But leading marketers are making a clear shift: from chasing more to prioritizing quality. They're using data, buyer behavior, and smart targeting to serve up intent-driven content that accelerates the journey-not just fills the funnel.
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