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Daniel Sevitt
New Whitepaper: Partner and Compete – How Nike and adidas are Running to Keep Up with Online Giants
User acquisition in fashion is becoming more and more difficult as brands' own sites compete for traffic with third-party retailers.
The competition is particularly difficult as traditional digital strategies are not enough – brands don't just compete on the shared stage of search engines and affiliate links, but also behind walled gardens like Amazon's on-site search.
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