Podcast Business Plan: The key to convincing your CEO to invest in a podcast
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Jessie Lizak Jessie Lizak
Edward Banham Edward Banham
Posted Jan 3, 2023 16 min read
Podcast Business Plan: The key to convincing your CEO to invest in a podcast

Jessie, the CMO of BDEX, appeared on an episode of Recorded Content and described how she created a live event series on her own first before launching a podcast for her company.

According to Jessie, "I probably could have pushed a little harder at BDEX at first. But also, I don't know what I don't know. So, I kind of felt like it [creating her own live event/podcast] was a responsible thing to do at first."