Jessie, the CMO of BDEX, appeared on an episode of Recorded Content and described how she created a live event series on her own first before launching a podcast for her company.

According to Jessie, "I probably could have pushed a little harder at BDEX at first. But also, I don't know what I don't know. So, I kind of felt like it [creating her own live event/podcast] was a responsible thing to do at first."