Let's face it: the world of feel-good marketing has long been over.

But this is old news. Data has long been used by marketers and sales professionals alike. In fact, I bet the above sentence alone likely made you roll your eyes.

So why are we still not using data to it's fullest to inform our every action?

The first step to utilizing data is turning it into insight. That means displaying it in a way that can be acted upon, which is where marketing dashboards come in.