Social media - a never ending topic of discussion among small business owners for years now. And depending on your experience, it can actually be pretty divisive. Business owners either love social media or can't seem to see its value at all. The truth? There are a number of overlooked business benefits of social media.

If you've been avoiding it all this time, then it might feel like you have a lot of catching up to do. But don't worry! Although social media is here to stay, we're also here to help. And while we have lots of tips to get you started, we also want you to understand why it's important.