Gojek Brings Disruptive Creativity To SEA's Rideshare Market
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Michael Stoddart Michael Stoddart
Gojek Brings Disruptive Creativity To SEA's Rideshare Market

Gojek has been disrupting the ridesharing and logistics industry in Southeast Asia since the startup arrived on the scene in 2010. The now iconic Southeast Asian brand began as a call center with a fleet of 20 motorcycle-taxi drivers (colloquially known as Ojeks), with the objective of providing an innovative solution to Jakarta's traffic congestion problems.

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