When LEGO Saw Losses, It Turned to Tech
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Jillian MacNulty Jillian MacNulty
Tom Donaldson Tom Donaldson
Posted Oct 1, 2018 2 min read
When LEGO Saw Losses, It Turned to Tech

LEGO saw its first year of loss in 2017, so in 2018 they turned to immersive tech experiences like AR and Alexa integrations to turn it around.

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