When LEGO Saw Losses, It Turned to Tech
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Jillian MacNulty Jillian MacNulty
Tom Donaldson Tom Donaldson
Posted Oct 1, 2018 2 min read
When LEGO Saw Losses, It Turned to Tech
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LEGO saw its first year of loss in 2017, so in 2018 they turned to immersive tech experiences like AR and Alexa integrations to turn it around.

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