118 - How to Create a Successful Brand / Influencer Partnership, With Brendan Gahan

Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview.
As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years.
He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan's work.