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Storytelling in Sales: Becoming the Trusted Guide
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3 min read
Storytelling in Sales: Becoming the Trusted Guide
LeadIQ Claimed LeadIQ

There are three elements needed in every message that sellers send to prospects to tell a compelling story. Properly aligning the value proposition of your product or service to include the roles of Heroes, Villains, and Guides will help you create great stories. These stories can help you connect with a prospective customer at an emotional level.

With that out of the way, it's finally time to talk about where sales reps fall into buyer success stories... as the trusted Guide.

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