Marketing on WhatsApp? Are you serious?" - That's probably what you would have said if someone suggested you try WhatsApp marketing a decade back.
But as of 2024, WhatsApp is more than just a place to chat with friends or family; With an extremely personalized messaging interface, WhatsApp marketing makes your brand a part of your prospect's everyday conversations.
(Note) Whatsapp Business reports that 45% of WhatsApp users convert after interacting with a business on WhatsApp.
So if you want to bridge the gap between your brand and target audience, and make each interaction feel homely like a coffee chat, then WhatsApp Marketing is the way to go.
In this guide, we'll discuss what exactly is WhatsApp marketing, its benefits, proven strategies, and some successful WhatsApp message marketing campaigns.