People often forget that the first word in social media is "social". I see so many people look for quick hacks or bots or gimmicks to build their social media presence, with no respect for the actual human on the other side of the screen. Success on social media is predicated on building relationships with others, which requires being social, interacting, listening and joining conversation.

With that, let's talk about hashtags. They're important because if you use them correctly, they could really grow your business.