Posted Jun 1, 2020 • 7 min read
How to Create a Name and Establish a Brand for Your Company's Podcast

Podcasts have exploded in the past few years. More than half of the US population has listened to at least one, and 16 million Americans describe themselves as "avid" fans. And B2B podcasts are increasingly popular too, with 13 million households listening in on a regular basis. But with so many businesses already releasing their own podcast material, how can you establish a brand for yours and help it stand out?

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