There is nothing we love more than hearing our customers are expanding and acquiring new business locations. Often, this is through acquisition. For a brand, acquiring a competitor's business can be a very exciting time but it also requires a lot of rebranding strategies, particularly when it comes to local SEO. When acquiring established brands, you need to gently transition them without losing valuable historical rankings. In order to keep the SEO value of your recently acquired locations, you'll want to follow our list of Local SEO do's and don'ts.