Marketing Campaigns Grow More Sophisticated (and More Cross-Channel) as Black Friday and Cyber Monday Volumes Break Braze Records
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Jamie Doheny Jamie Doheny
7 min read
Marketing Campaigns Grow More Sophisticated (and More Cross-Channel) as Black Friday and Cyber Monday Volumes Break Braze Records

At Braze, we have a front-row seat to these changes as our customers leverage the Braze platform to reach, engage, and monetize their audience. Let's take a look at some of the trends from this year, and what they mean for customer engagement.

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