InspectionXpert's disparate software systems were creating customer service inefficiencies. Mari Luke, InspectionXpert marketing director, and her team moved customer support to HubSpot Service Hub, putting it on the same platform as sales and marketing. As a result, InspectionXpert gained deeper customer insights, more useful customer feedback, and more flexibility to share work among teams. Better yet, customer support tickets dropped by 25%-even while the company gave its software away for free during the early months of COVID-19.